drawings by Isaac Howell

creative direction

& graphic design

currently in New York

polina.vasilyeva@yale.edu

Polina Vasilyeva, about

Believing in system

and

operating the system

Yale School of Art paper

Velcro band

Everything is DADA

Quite an Afternoon

BAZAAR

Photo session

Sound Bucket

Spiritual Labour

Post Internet drawing lessons

Plastic bag

This publication is a fictional narrative based
on the pre and post production notes on the projects I worked on for the past two years.

OPEN

Choreographed creation of a font.

I directed the realtime creation of a font by using my anatomy and gestures to articulate the anatomy of the letter forms.

These letters were written by Ouliana Ermolova, the interpreter.
She interpreted the the components of each letter form by following my gestures as I articulated the serifs, stems, apertures, ascenders, descenders etc. of each letter.

The video documentation of this design process became a video invitation for the open studios event, the writing became a logo of the event and was used as poster for the event

The creative direction of the film was the word open. Each artist took a different approach with respect to their studio practices, however they all worked within the framework that I established around the word “open”.

The commercial functioned as a vehicle to introduce student artists to visitors of the “Open Studio weekend at Yale School of Art” and to establish the concept of “Open” in relationship to that event.

This literature paper was founded by Jacob Hoving and I in 2016 for the purpose of creating cross disciplinary dialogue.

The topic for the inaugural edition was vegetables, as we considered design layout we also thought about salat. The newspaper composition mirrored a salat.

Founded by Jacob Hoving and I; to be continued next year.

A performance of Velcro band choreographed by me. The participants each do movements that create sounds. The sounds generated by the participants are
limited to the movement and the placement of the velcro on their clothes.

Curated by Christopher Sleboda

Working in the capacity of artist and a part of a design team, I contributed wall paper, a font and a neon sign to this exhibition. I took a Dadaist approach to designing my contributions.

Helvet ica infected by dada

A VIRUS IS A SMALL INFECTIOUS AGENT THAT REPLICATES ONLY INSIDE THE LIVING CELLS OF OTHER ORGANISMS. VIRUSES CAN INFECT ALL TYPES OF LIFE FORMS, FROM ANIMALS AND PLANTS TO MICROORGANISMS, INCLUDING BACTERIA AND TEXT.

This poster combine the scheduling information for a one day event with an exhibition announcement, curated by friend and artist Bianca Boragi.

Typeface I created based on the combination of two words: "Spiritual and Labour".

A poster and an informational pamphlet, Youngeun Sohn and I created for an artist exhibition

The pamphlets were handed out during the exhibition’s performance.

"THE CHARACTERISTIC OF THE STRONG IMAGE IS OF ITS BEING BORN OF THE SPONTANEOUS DRAWING TOGETHER OF TWO VERY DISTINCT REALITIES, THE RELATIONS BETWEEN WHICH ONLY THE SPIRIT HAS GRASPED..."
MAN RAY 1890-1976

A visual essay that explores different ideologies regarding the presentation of women in two societies, The United Soviet Socialist Republic-USSR and the United States of America. The text covers images that date from the 1940’s until 2013.

Sound bucket is an experimental instrument
it produces sound by passing compressed air through several wind instruments. Sound can be modulated based upon the weight of the person sitting on the bucket.

As a graduate fellow I conducted a Media workshop that draws upon my research in fashion photography, fashion periodicals and body politics of the 1960’s. This workshop was designed for graduate and undergraduate students of Yale University. Participants of the workshop reviewed the archive of Harper’s Bazaar from the 1960s. For the participants to better understand what was going on in the past we recreated some of these posters.

The workshop took place at the photo studio where I shared my knowledge of the process of fashion photography with the participants. Workshop participants were able to try their hand at poster design, photography and modeling.

A newspaper featuring a story written by an artist Isaac Howell. Created for the occasion of the exhibition.

The script for a play about the redesign of a company logo.

In the script I perform a Hegelian flip which places the decision making power in the hands of the janitor. Edited by Ouliana Ermolova

Series of workshops my colleague Ekaterina Kholyapina and I performed in multiple secondary schools in Amsterdam. They revolved around the critical engagement with the Internet. We developed insight into what it means to be a “digital teenager” by introducing students to the current level of design discourse surrounding the internet and various online interfaces.

We engaged with Facebook, Google maps, Whatsapp and Google mars. We stripped down facebook to its basic frame, asked the students to use it and then be critical of it.

Thank you!

@2017